Inertia Buy Half Of Gaga Music Publishing

Independent label Inertia have today announced they've acquired a 50 percent stake in Melbourne music publisher Gaga Music for an undisclosed amount.

Founded by Grant Gillies in 2007, Gaga is also a licensing agency and rights management business with an estimated roster of 20,000 copyrights for Australia and New Zealand.

Their publishing catalogue includes Animal Collective, The Black Keys, The National as well as Melbourne's Two Bright Lakes label. The deal will allow Inertia to offer their own artists access to Gaga's services in the region, who include Big Scary who are already on Gaga's roster.

The Gaga team will remain in Melbourne, with Inertia directors Ashey Sellers and Colin Daniel's joining the company's board.

“We're thrilled to be entering into this new chapter with our good friends at Inertia,” said Gillies. “It's a great fit, we're all on the same page in offering songwriters and artists the best possible creative service and administration.”

Daniels, Inertia's Managing Director, added, “I have known Grant for many years and I am a huge admirer of the artist friendly business model he has built. Inertia is a services company and working closely with Gaga now gives us the opportunity to offer artists, managers and record labels a full deck of services.

“Gaga is one of the most proactive licensing companies in the country having spent many years building trusted relationships with the film and television industry and we look forward to working together to grow the business even further.”

Gaga have supplied syncs to ads by Coke Zero, Volvo and Samsung as well as TV shows Offspring, House Husbands and Underbelly: Badness in the past.