Gossling Commissioned For New Woolworths Ads

18 June 2012 | 2:19 pm | Scott Fitzsimons

The Melbourne singer soundtracks the supermarket giant's major new campaign.

Melbourne singer Gossling, who had a hit with guest vocals on 360's Boys Like You, has recorded the soundtrack to the major new Woolworths campaign, which will roll out during The Voice tonight.

The campaign, a back-to-basics approach from the company's new advertising agency Droga 5, looks to put Woolworths back on top after execs feared they "had potentially lost our way quite significantly" in terms of public opinion.

Gossling - aka Helen Croome - re-recorded 1940s big band classic Monday, Tuesday, Wednesday - I Love You, originally recorded by Kitty Kallen with Lawrence Welk & His Champagne Orchestra and made famous by Betty Driver.

The ad features actual Woolworths staff members and stockists, watch it below:

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In other TV-ad news, Queen's song I Want To Break Free has made a rare appearance in a new Hyundai ad. Mumbrella reports that the music license cost "about $200,000".