Virtual Brick Road: Elton John Joins Roblox

Elton John has partnered with the gaming platform Roblox to launch his own world, Elton John Presents: Beyond The Yellow Brick Road.

The Tiny Dancer singer's world was created in partnership with John, Rocket Entertainment and a community of over 20 Roblox designers, with support from Universal Music Group. 

Fans can now go virtual with John's music and enjoy a new way of experiencing timeless classics like Rocket Man, Your Song, and Candle In The Wind. The virtual experience also allows fans to express themselves through John's many eras of taste-making fashion statements and explore his impact on popular music and culture in a whole new way.

The Roblox community will be able to host an interactive, Yellow Brick Road world and discuss John's remarkable impact on their lives. New and old fans can witness digital fashion and photographs of iconic moments, participate in interactive challenges that test fans' knowledge of Elton John's greatest hits, hunt down items in daily scavenger hunts, and get involved in trivia quizzes.

Keen fashion fans can try on complete costumes or mix-and-match assorted items to recreate their favourite Elton John look. 

"I'm absolutely thrilled to be launching Beyond The Yellow Brick Road on Roblox. I've seen the joy that Roblox has bought to my boys, and the possibility it creates by the ability to interact with fans in such an exciting and forward looking way has been mind-blowing to me," John said about the experience. 

"I've always been myself and used my image, eyewear and music to express myself, and Roblox really encourages self-expression. Now my fans can do the same, and that's really exciting. At every step of my career, I've always wanted to push forward and look to the future, and Beyond The Yellow Brick Road is the next step on that journey as I prepare to step away from live touring after 50 years on the road. It's genuinely thrilling, and I can't wait to see the response from my fans and the Roblox community."

"As Elton wraps up his monumental final tour, we are extremely excited to help bring Beyond The Yellow Brick Road to life so that new generations of fans, now and for years to come, will continue to be entertained and inspired by his songs and music," said Lucian Grainge, chairman & CEO of Universal Music Group.

Fans can be assured that as John calls time on tour, they can spend time with his artistry in a new virtual fashion.