Victorian Government Introduces New Music Industry Liaison Role To Assist Through Pandemic

The Victorian Government has today announced the introduction of a new role to help assist the music industry throughout the COVID-19 pandemic. 

Bonnie Dalton, general manager for the Victorian Music Development Office (VMDO), will take on the role of Music Industry Liaison. 

This will see Dalton work with Creative Victoria to "have input into the design of the Government’s music support programs, develop industry resources, work with other sectors where there is mutual benefit, and support efforts to restore public confidence in attending live music events once it is safe to do so". 

“Over the past few months, we’ve witnessed so much resilience across the Victorian music community, navigating and adapting to this unprecedented situation," said Dalton of the appointment. 

"I really care about the music sector and look forward to working together to shape the best opportunities for artists, businesses and audiences, and create new possibilities as we emerge from this crisis."

"Victorians are massive fans of live music, but the people who make our music scene the envy of the world have been hit hard by this crisis," added Minister for Creative Industries Martin Foley. 

"We will continue to listen to, collaborate with, and support the industry to ensure it survives the shutdown, while working towards reopening and recovery. I look forward to Bonnie’s contribution to this effort." 

The news comes off the back of last week's announcement of the $4 million Music Industry Support Package, which will dedicates $2.5 million for the development of new work which can be released now or be ready to launch or tour when restrictions are lifted, and a further $1.5 million for training, professional and business development, and mentoring for music industry workers, including the many who work behind the scenes and have been heavily impacted.