Ed Sheeran Reveals Pop-Up Merch Stores For 'Loop' Australian Tour

Exclusive merchandise, limited edition posters, and more items will be available at the East Coast-based pop-up stores.

Ed Sheeran has completed his Loop Tour dates in New Zealand and the first two Australian shows in Perth. This week, he returns to Sydney, and ahead of his forthcoming East Coast dates, the British pop sensation has announced pop-up merch stores in Sydney, Brisbane, and Melbourne.

The three exclusive pop-up stores are occurring in conjunction with the Australian leg of Sheeran’s Loop Tour.

The Loop Tour marks Sheeran’s return to Australia with a brand-new live show, featuring new songs, fresh production, and plenty of surprises. And there are a few more surprises at the merch stores.

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Each pop-up store will stock exclusive merchandise, including designs by artists Cole Poska, Jeremy Dean, and Brodie Kaman, Loop Tour merchandise, 100 limited edition posters – different each day and available every day – plus photo opportunities.

And, for a limited time at each location, one lucky fan will have the opportunity to win a meet and greet with Ed Sheeran at their city’s stadium concert, plus take home a pair of tickets.

Fans can find the merch stores at Westfield Sydney – Shop 1004 on Level One, Westfield Chermside (Brisbane) – Level One, Unit F35 near Woolworths, and in the heart of Melbourne’s CBD, 369-371 Lonsdale Street. You can find the store locations’ details and opening hours below.

Sheeran will perform at Sydney’s Accor Stadium from Friday, 13 February to Sunday, 15 February, Brisbane’s Suncorp Stadium from Friday, 20 February to Sunday, 22 February, and Melbourne’s Marvel Stadium from Thursday, 26 February to Saturday, 28 February. Sheeran’s Australian tour concludes the following week, at Adelaide Oval on Thursday, 5 March.

Reviewing the first night on Sheeran’s Australian run, The Music’s Sam Mead remarked on the show at Perth’s Optus Stadium, “As Ed Sheeran makes his return to Australia for the local kick-off of the global Loop Tour, it’s clear that he’s at the top of his game when it comes to captivating stadium crowds.”

You can find remaining tickets to the tour here.