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BENEE Launches Own Label & Reveals First Signing

9 October 2020 | 5:00 pm | Staff Writer

At 20!

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BENEE is achieving all sorts of goals, including launching her own label! 

The 20-year-old New Zealand artist has announced the launch of her label, Olive, today with Trieste Douglas (formerly A&R with Universal NZ) and Poppy Tohill (from BENEE's management team) helping shape the team. 

“The Olive team is already packed with some hard-working, badass women and I feel this is an important time for us in the music business to come together and make some really cool shit happen,” said BENEE.

BENEE also reveals her first signing today, 19-year-old artist Muroki

“I was listening to the track every day at one point. I love his voice so muchhhh – it’s so smooth and soulful. Then I met him at 121 Festival in March," she said of the signing. 

"Muroki’s such a sweet and genuine guy, just the sort of artist I’d like to work with."

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"Already I’ve loved being able to connect Muroki with people. I playlist his song whenever I can and played it to Elton John when I met him on his radio show. It is great to bring him out on tour in front of my supporters 'cos I know they’re gonna love this guy, his band and his music.”

If that's not busy enough, BENEE has also shared her video for single Snail today, seeing her work with director Anita Fontaine. 

“I knew I wanted the vid to be a weird fantasy story involving snails! I said to Anita that I wanted to be an elf with long braids riding a bike & have giant mushrooms somewhere in the vid... She came back with the treatment & I loved ittttttt! Her imagination is supa whacky in the best way and I’m so happy with how Snail turned out.”

BENEE made an appearance on Late Night With Seth Meyers earlier this week, check out the clip and the Snail video below.