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Allday Fires At Newly Formed K-Pop Group Over Trademark

26 June 2025 | 2:16 pm | Mary Varvaris

The Australian rapper backed his trademark and labelled the majority of K-Pop music as “sh*t.”

Allday

Allday (Credit: Jack Craig)

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Tomas Henry Gaynor—best known as Allday—has addressed the emergence of a new K-pop group, Allday Project, and stated that he has trademarked the Allday name.

Sharing a screenshot of a news article about Allday Project, the Australian rapper backed his trademark and labelled the majority of K-Pop music as “shit.”

On Tuesday (24 June), he wrote on social media, “People keep asking me about this..... I have a trademark on the name Allday. Maybe I don't have 20 billion streams like that kpop shit which mostly sucks by the way. But I do exist and own the trademark to my name. Prepare for the greatest legal battle of all time.”

Taking a look at IP Australia, Allday does indeed have a trademark registered for the name.

The name was registered in June 2021, and the trademark—which covers his digital music, recordings, vinyl, merchandise, live music entertainment, music videos, and more—is up for renewal in September 2030. In comments on Facebook, he also confirmed that he has the trademark registered in the US.

Allday Project made their debut on Monday (23 June). The K-Pop five-piece comprises members Annie, Tarzzan, Bailey, Woochan, and Youngseo.

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Releasing music under The Black Label, the group shared their debut single, FAMOUS, this week.

Last August, Allday dropped his latest album, The Necklace, and embarked on an accompanying Australian tour.

On The Necklace, Allday reunited with producer Simon Lam, with whom he’s worked frequently since 2019’s Starry Night Over The Phone album. The Necklace found Allday returning to rap music, with the artist admitting that he “fell back in love with the fun side” of the genre.

Reviewing his recent show at Sydney’s Liberty Hall, The Music’s Thomas Hills remarked, “His performance vocals were notably punchier than his polished recordings, highlighting that all vocals were live and raw; in a landscape where it’s becoming increasingly common for artists to perform with their vocal stems still embedded in their sound, this approach puts the live in live and the audience benefits.”

People keep asking me about this..... I have a trademark on the name Allday. Maybe I don't have 20 billion streams like...

Posted by Allday on Monday, June 23, 2025