International music giant BMG are venturing into new AI territory, announcing a new “global strategic alliance” with artificial intelligence music creation platform Suno.
News of the partnership was announced via the websites of both companies, with Suno explaining it’s part of their “upcoming launch of our first music model developed with the music industry.”
“Together, we’ll create new music experiences that reimagine how artists and fans can connect, and new economic opportunities for artists and songwriters that opt-in to them,” they added.
Notably, they didn’t specify what exactly the deal entails, instead leaving that up to BMG, who explained that this “strategic framework” covers their recorded and music publishing repertoire.
As BMG explains, the two companies will “develop entirely new music experiences” which “reimagine how artists and fans can connect”.
Effectively, given that Suno is an AI-generated music service, this new deal allows the company to train its models on the works owned by BMG. As the latter notes, the nascent agreement ensures that BMG artists and songwriters who choose to participate “have their rights protected and are compensated for their music, while also settling prior use of BMG recordings and publishing works”.
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“We believe the future of music will be more participatory, creating entirely new ways for artists and fans to connect,” said Suno co-founder and CEO Mikey Shulman. “Together with BMG, we can develop new experiences that give artists and songwriters real choice, generate new revenue, and make music a bigger part of people’s lives.”
“The future of AI in music will be defined by whether artists and songwriters remain at the center of the opportunity and share in the value it creates,” adds Celine Joshua, BMG’s EVP of Global Marketing & Streaming. “Choice is the guiding principle.
“This agreement establishes strong protections, clear economics, and new creative possibilities for artists and their fans. As we enter the era of creation, we look forward to shaping that future together with our creators and Suno.”
The news comes close to a year after Warner Music Group also struck a similar deal with Suno, with the major’s own press release also noting the partnership – much like BMG’s – settled all “previous litigation between the companies”.
Universal previously settled its own case with Suno’s AI music-generating rival Udio last year, however, their litigation with Suno continues to forge ahead.
Earlier this month, the Munich Regional Court in Germany ruled against the platform, finding that the company illegally ingested copyrighted compositions to train its AI models without proper licences.
The court rejected Suno’s defence that its model merely “learned patterns” without storing protected tracks. GEMA established that by prompting Suno, the songs were in fact reproducible.
It remains to be seen whether the case will be upheld on appeal, and how findings such as this may impact the broader landscape and conversation surrounding topics pertaining to AI and the use of copyrighted material.
That news followed a few blows for the company, including last month’s news that a purported hack of the platform revealed source code that showed “at least decades worth of music" had been scraped from various online platforms to train its AI models.
Suno later confirmed a data breach that had occurred in November 2025, reportedly leading to hackers gaining the personal information of 55.3 million users.
This week, Suno also announced its plans for the nascent Suno Vinyl service, allowing listeners the opportunity to press their soulless, AI-generated music onto wax.
