GYROstream Expands Offerings With GYROpublishing Admin Service

Digital music distributor GYROstream has launched a new integrated publishing administration service, fittingly titled GYROpublishing, expanding its offerings to independent artists in Australia.

Developed using proprietary by Sentric, the service allows artists to collect mechanical, digital and broadcast publishing royalties without the need to link up with a third-party service or contracted publisher. In a press release, it’s noted that this tech “collects from more sources and pays out quicker than many traditional collection societies”.

CEO Andy Irvine said in a statement: “At GYROstream we’re proud of the accessibility and simplicity of our platform, and our publishing offering is a continuation of that – it will help demystify a complicated area of the music business and make it easy and cost effective for artists and songwriters to collect all of the royalties they’re due.

“The launch of GYROpublishing means artists and songwriters will have the global reach of a major publisher while retaining complete control of their rights and their creative vision,” he said. “Our data shows that over 90% of the streams that occur for our artists take place internationally. So for the majority of GYRO artists whose streams come from the overseas market, GYROpublishing provides a technology solution that allows them to claim both faster and from more sources globally.”   

GYROpublishing has been fully integrated into the existing GYROstream dashboard, and allows artists to register songs in more than 200 territories worldwide. Artists will need to opt into the service by signing up as a writer with their local PRO. Sentric’s own global PRO relationships, it’s said, “will help complement the efforts that collection societies such as APRA AMCOS, PRS and BMI contribute to artist careers globally”.

On their partnership with GYROstream, Centric’s US President Simon Perry said: “We’re excited to be partnering with GYROstream to launch GYROpublishing. As publishing becomes increasingly complex, Sentric’s best-in-class technology, combined with our in-depth knowledge of detailed royalty collection at-scale, will allow us to deliver meaningful value, and maximise royalties for GYROstream artists from more sources than ever before.”