A pop-up eatery experience is stopping by regional areas between Sydney and Melbourne
A new pop-up eatery experience is about to travel across the east coast. Stephanie Liew and Dylan Van Der Riet chat to The Stables' Danny Sekulich about Beast Feast.
Young Henrys, Knafeh, Happy As Larry, Sol Invictus Motorcycle Co and The Stables are going on a road trip to bring authentic Napoli pizza, craft beer, a Palestinian bakery and more to regional towns. How did the idea come about?
"Knafeh Bakery and I became friends through some mutual friends and they participated in a couple of events I organised," Danny Sekulich — who along with his The Stables co-owner Todd Williams came up with Beast Feast — begins. "They brought up the idea of opening in Melbourne soon so I said, 'Why don't we just make this really interesting and go out for a bit of a road tour, spend five or six days driving and serving up the good Knafeh?' They loved the idea."
Sekulich then went a step further and suggested they invite some colleagues and collaborators along; everyone he asked was super-keen to jump on board and take their wares to regional areas.
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"We really wanted to kind of showcase the products, a lot of these places like Happy As Larry and Young Henrys and so forth are about showcasing the best of this country, not just the city. When we talk about product and produce we talk about regional because that's where all the good stuff comes from and sometimes those people aren't receiving all the props for delivering some of the most amazing product, so we wanted to hit them up on the way to Melbourne and say, 'Hey we know you exist and we love what you do and love leaving the big smoke to come out to your neck of the woods'."
The Beast Feast is kicking off in Newtown and making five stops thereafter (with an afterparty at Whole Lotta Love in Melbourne). The team will set up shop from mid-arvo until evening.
"When we explained to the locals what we are bringing and the size of the operations they pretty much gave us sizeable space so we can set up all containers in a little semi-carousel, so essentially we are very close together," says Sekulich. "We are sharing the same music, we are sharing the same PA and we are sharing the same energy. More than likely we are going to be jumping from truck to truck to assist each other. So it's essentially about taking that driving convoy into a little mini-market set-up where we are not too far from each other, so it's really about being as close as possible to each other to showcase the collaboration as opposed to individuality."
Happy As Larry
Sol Invictus
Young Henry's
WHO'S WHO?
Knafeh: These 'bearded bakers' work out of a shipping container-turned-fully functional bakery, serving up their famous sweet cheese and semolina pudding.
Sol Invictus Motorcycle Co: This Aussie motorcycle company are leading the Beast Feast convoy with their 250cc Mercury Cafe Racers. They'll be offering test rides at stops along the way.
Happy As Larry: Bringing traditional Napoletana pizza and good vibes to the people.
Young Henrys: Leaders of craft beer in our country and abroad, with award-winning beers, ciders and, most recently, a small-batch gin.
The Stables: The Stables complex features a clothing boutique, a bar, talent agency, restaurant and cafe.
WHEN & WHERE
17 Aug, Young Henrys, Newtown (launch); 18 Aug, Farmers Market, Moruya; 19 Aug, Riverbank Park Picnic Area, Yass; 20 Aug, Town Centre (opposite Council Chambers), Gundagai; 21 Aug, Town Square, Albury; 22 Aug, TBA, Melbourne; 22 Aug, Whole Lotta Love, Melbourne (afterparty).