SHURA has explored the world of relationships and life experiences through imagery of her latest anthem, 'What's It Gonna Be?'.
The catchy, energetic song is quite personal to the British singer, as she reveals the influences of her past journeys and reach for the future that she's incorporated into the track. For a topic that has been written about excessively over the years, love and relationships are has been interpreted in a contemporary and fun outlook through Shuras' eyes.
The clip uses the archetypal characters of a school situation, challenging the norms and culturally accepted definitions of these characters. The video adds a completely new and refreshing layer to Shuras' soaring vocals and synth-pop sounds. Check out the clip here!
The track comes off her forthcoming debut album, Nothing's Real, out July 8.
Words by Natalie Palmer
