Live Review: Para One 'You Too' (Official Music Video)
The music video for Para One's 'You Too' is the lovechild of an electro-house sensibility and a taste for visual storytelling.
Nobody likes to be pigeonholed. There are celebrities and creatives the world over doing everything within their power to break out of the box that audiences and consumers the world over have put them in.
Mostly, the results have been less than mind-blowingly re-inventive. ICE CUBE, DMX and LUDACRIS wanted to be thespians; RUSSELL CROWE, WILLIAM SHATNER and KEVIN COSTNER wanted to be songbirds. The outcomes hardly dealt damage to any of the aforementioned's careers, but nor did they significantly expand them.
Jean-Baptiste de Laubier is one of only a handful of people who can be said to have married his two-pronged talents. PARA ONE, as he may be more well-known, is both an electronic music producer and film director—with as many short films as albums notched into his Louis Vuitton belt. The multi-faceted Frenchman's latest offering, the music video for 'You Too' (otherwise known as 'The You Too Show', apparently) is the lovechild of an electro-house sensibility and a taste for visual storytelling.
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What that story ends up being is something like an under-appreciated and 'expressively' frustrated youth ambling about Paris's Marble Palace amidst thriving, party-going dancers and models, performing the thankless duties of a tech-hand. As the track bumps along on its funky, synth-driven rhythms, said youth's expressive frustrations gradually boil to the service—first in the form of some understated shoulder grooves, before exploding into a full-blown, Napoleon Dynamite style dance routine.
Keep it foxy, keep it fierce.
Words by Gavin Butler
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