Virgin Music Returns As Universal Unveils Major Rebranding To Caroline International

Virgin Music is making a comeback as Universal Music Group announces a rebranding to Caroline International.

As Music Business Worldwide reports, Caroline US, UK, France and Germany have been renamed Virgin Music Label & Artist Services, which will also be launched in other regions such as Mexico and Spain.

Caroline Australia issued the following statement around today’s news via Instagram: “Caroline is thrilled to be part of the Global Re-Brand of our worldwide distribution and services company.

“Caroline has already established itself as a leader in the artist & label services space, providing best in class services to disruptive innovators, independent labels and the artist community.

“Virgin Music will amplify this winning model, expand into a now truly global footprint and provide Virgin Music’s partners with even greater access to fans across the globe.

“Virgin Music is designed to fuel and ultimately break artists and labels, providing the means and proven expertise to our partners to help magnify their creative visions, while retaining full control and ownership of their creative works.”

Caroline Australia also noted there was “more to come”.