Tkay MaidzaInstagram has unveiled its first-ever marketing campaign in Australia this week, which local favourite Tkay Maidza features in.
The Adelaide artist raps in the 'Get Into What You Heart’ campaign, which also includes Sydney singer Ruel; check it out below.
As reported by Business Insider, Instagram’s head of marketing in APAC, Noelle Kim, said, “We made our Australian community the centre of this first-ever Instagram campaign and we are excited to showcase the spectrum of interests you can connect with on Instagram.
“Australia is an important market for Instagram, and we wanted to launch one of the first Instagram campaigns here to highlight our rapidly growing local community.”
Kim continued, “We want this campaign to showcase what is so special about our community in Australia and highlight the value Instagram brings in connecting people with the things they love everyday."
Maidza told The Music today, "So glad to be a part of this campaign, I think the direction Instagram & general internet culture is heading is exciting as it’s all about being creative and adding to the culture In a healthy way.
"Social media can feel like a competition sometimes so it’s nice to see the word coming from the HQ that the way we document life should be about quality not numbers etc."
The news comes just weeks after Maidza teamed with US rapper JPEGMAFIA for her track, Alive.
