Sony Signs… Peppa Pig

Sony Music Publishing’s latest signing is a very clever one – kids love music, they know all the words to their favourite songs, and their parents’ Spotify accounts are tailored to their children.

Knowing the market of booming popularity towards animated television series targeted to children, why wouldn’t record labels try to make some bank?

That’s where Sony comes in – MusicAlly reports that Sony Music Publishing has signed a momentous global administration deal with Hasbro, which means that Hasbro’s already existing portfolio, including Peppa Pig, Transformers and My Little Pony, will now fall under the Sony roster.

“Music plays such an integral part in many of our children’s programming, as it allows kids to engage with our characters and storylines in exciting ways,” Matt Proulx, Vice President Location Based Entertainment at Hasbro said in a statement, per Advanced Television. 

“Stories are meant to teach kids important life lessons, celebrate major family moments and so much more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching. 

Proulx added, “Additionally, music featured on our beloved shows, like Peppa Pig, can be taken off TV screens or tablets, so families can listen to the tunes on the go and add to their playlists. We’re thrilled to work with Sony Music Publishing and Magic Star, true audio industry leaders, to expand upon those experiences.

According to the terms of the deal, Sony Music Publishing will represent Hasbro’s existing discography, which spans thousands of tracks from some of the most popular family entertainment shows of all time.

“We are unbelievably excited to continue our work with Peppa Pig and welcome Hasbro’s iconic brands into the Sony family," Rob Stratton, Sony Music Publishing’s Visual & Media Rights Director, added. "Hasbro is a creative powerhouse and through our market-leading administration and digital services I’m confident this will enable Hasbro’s continued growth and future success.”

In April, Australia’s most popular children’s series, Bluey, released its latest album, Dance Mode. The new Bluey album features 17 new original tracks composed by Joff Bush. The songs span all three seasons of Bluey but with brand-new recordings.

The demand for quality television for kids is apparent, as Bluey has been one of the biggest children's programs since it premiered in 2018. In 2021, the TV and musical sensation added a #1 Australian album to its resume.