Sony Music distribution arm The Orchard has this week named Blake Rayner as the General Manager of the company's Australia and New Zealand business.
Following his tenure as the Head Of International and A&R at Dew Process, Rayner's will oversee The Orchard’s day-to-day operations in Australia and New Zealand, including artist and label management, acquisitions, physical and digital retail relations and regional strategy.
He will report to The Orchard COO Colleen Theis and also work very closely with Chairman & CEO, Australia & New Zealand and President, Asia, Sony Music Entertainment, Denis Handlin AO.
"Blake joining as GM of Australia and New Zealand signifies a new period of investment and focus for The Orchard in this growing market," Theis said.
"He has a wealth of experience across the industry and clearly understands our vision. As head of our Sydney-based team, Blake will expand the local expertise with other key hires to round out our service offering."
Rayner said of his appointment, "I am beyond excited to join the team. The Orchard is positioned for growth in Australia and New Zealand and has an impressive global network that most labels simply do not have access to.
"I look forward to signing incredible artists, building a great local services team and continuing the strong relationships The Orchard has with our artists and label partners here and abroad."
