Sony Music Entertainment Australia and booking agency 123 Agency have joined forces for an exciting new venture in the form of new label, 123 Music.
While 123 Agency already boast a string of big-name artists such as Tash Sultana and Kingswood, 123 Music will aim to showcase a diverse roster of Australian artists with some big announcement expected in the near future.
"[123 Agency founder and director] Damian Costin and the team at 123 Agency have continually proven themselves as innovative and forward-thinking professionals, and we are delighted to welcome them to the Sony Music family," Chairman & CEO Australia and New Zealand and President of Asia Sony Music, Denis Handlin AO, said in a statement.
"123 Music is an exciting venture that will enable the diversification and development of a talented roster of Australian artists. This venture will further expand Sony Music’s brilliant roster of artists and we are looking forward to an exciting future together."
Meanwhile, Costin said the opportunity to work with Handlin and Sony is "a true honour".
"Their passion for artists and music is truly astounding," Costin said.
"We have wanted to work closely for some time now, so we really can’t wait to launch 123 Music and create some legacy acts together."
