Say Hello To Lazy Thinking, The New Label From FBi Co-founder Cassandra Wilkinson

Sydney's music landscape is a diverse and wondrous beast, and the varied local industry is set to grow even further with the arrival of new record label Lazy Thinking, the brainchild of FBi Radio co-founder Cassandra Wilkinson.

Also behind the company are musician and writer Jim Flanagan, company director and FBi life member Paul Mcleay and Chrissy Flanagan.

The label asserts its mission as being "to find, develop and release music by a generation of Australian innovators and trailblazers", and will make itself known in a big way come Thursday 11 February, when it holds its first-ever showcase event at Marrickville's Red Rattler boasting a line-up featuring the likes of local talents Rita Revell, Greenwave Beth, JaysWays and Artefact.

Wilkinson, as someone who has championed Sydney-bred talent for more than 20 years, says that the label aims to be a launching pad for "the future sounds" of the city, and describes her foray into record label administration as a natural development in an accomplished and wide-ranging career.

"As a co-founder of FBi, I've been a cheerleader for Sydney music since 1995," Wilkinson said in a statement.

"I've always believed that life is better with more music in it and that Sydney is better with more music in it. Introducing audiences to the best new noises we make right here is my passion and that's what this label is all about.

"Starting a label is a natural — if overdue — progression. It's one more way for me to help local artists find people who will love their music. I'm working with great friends on a project that means the world to us — I can’t wait to get started."

The Red Rattler launch showcase on the 11th will be the first in a series of monthly events at the venue, each of which will cast a spotlight on supporting unsigned artists, as well as providing them with a platform to show off their talents.

Tickets for the first event — kicking off at 7pm on 11 February — will set you back $12 at the door, or are available for pre-purchase via Moshtix.

To keep tabs on Lazy Thinking's nascent events and developments, head over yon Facebook way and Like their new page.