No More Snoop Loopz For Snoop Dogg

Earlier this year, we reported that Snoop Dogg would unleash his brand of cereal, Snoop Loopz.

Snoop Loopz would have seen Snoop Dogg join a crew of rappers with their own signature cereals, including Travis Scott and Lil Yachty, who both dropped collaborative flavours with Reese's Puffs, but Snoop Loopz differs in some notable ways. The most notable of those is that, according to the official website, Snoop Dogg owns the company manufacturing the product. This gives the rapper the freedom to decide what to do with the profits, and he appears to be using that freedom to raise money for charities, including Door of Hope.  

Now, however, some hope has been taken from Dogg and his collaborator, Master P. The duo have been informed that they can no longer use the name Snoop Loopz - the most likely reason is Kellogg's making the staple Froot Loops and threatening legal action.

"So they don’t want us to use Snoop Loopz on our cereal box even though that’s my name," Dogg wrote on his Instagram account. "We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared."

He added, "But our mission is to build diversity and economic empowerment. Times have changed. There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth. Broadus Foods is all about helping the community. 

"It’s official we’re taking over the breakfast foods industry. They can’t stop us. It’s David versus Goliath. @masterp and I got the slingshot. This is a minor setback for a major comeback. #GodsPlan What do YOU think we should name our new cereal?"

A biopic about the beloved hip-hop figure is in the works. 

As Deadline reported, the movie is in partnership with Snoop's newly formed Death Row Pictures and Universal Pictures. The biopic will be the first film from Death Row Pictures and feature music from Snoop Dogg's extensive catalogue. Menace II Society director, Allen Hughes, takes the reigns alongside Black Panther's Joe Robert Cole, penning the script. Snoop is co-producing with Hughes and Sara Ramaker.

"I waited a long time to put this project together because I wanted to choose the right director, the perfect writer, and the greatest movie company I could partner with that could understand the legacy that I'm trying to portray on screen and the memory I'm trying to leave behind," Snoop revealed in a statement. "It was the perfect marriage. It was holy matrimony, not holy macaroni."