The team behind beloved Melbourne events Let Them Eat Cake, B3 and more are opening a new live music space in Thornbury.
Melbourne promoter Novel will turn 251 Collins St - just north of Melbourne's CBD – into Thornbury Social Club, a “techno lover’s playground”, with the large-scale multi-room space formerly used as a sporting complex in the past and currently having squash courts and a “uniquely extravagant” ballroom, among other things.
“A big appeal with this new venue lies in the possibilities that exist in configuring the rooms and overall space into a musical and exploratory adventure,” Novel Director Daniel Teuma said.
“The venue's late liquor licence is also a feature very rarely found in large venues, and it allows the events to continue till 5am.
“We will be transforming this unutilised space into a tech-fuelled wonderland, and we're investing heavily in production and infrastructure to ensure the best possible customer experience.
“Also, the venue is located in an industrial area, which reduces our impact on other business and residents.
Novel tested the space earlier this month by hosting international acts Ben Klock, Mind Against and Jennifer Cardini, and have confirmed the next event will take place in September, with another locked down for December.
“We’ll have more info soon, but can promise we're putting some of Novel's biggest artists into our exciting new space,” Teuma said.
