And they've already nabbed some top-notch talent.
Western Australia today welcomes a brand new artist management and events venture by the name of Holiday Forever.
Helmed by Harris Waters of Phillip Stevens Management and Jarrah Records, the venture has already got a stellar roster of artists including POW! Negro (co-managed with Phil Stevens), Carla Geneve and Benjamin Witt.
"After soaking up as much knowledge and experience as I possibly could over the last five years, I am really excited to branch out independently with Holiday Forever," Waters said.
"I am very fortunate to work with such an inspiring roster of artists as well as their teams and am looking forward to this next step of growth alongside them this year and beyond!"
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Holiday Forever will officially launch with at huge gig at The Bird in Perth on 25 April, featuring performances from Intercontinental Sounds, Ben Taaffe, Jeff Annert and Monty B.
For more information about Holiday Forever, head over to the official Instagram.