"It’s real, gritty, alive and electrifying — there is no other home for Jack River."
Melbourne tastemakers I OH YOU are welcoming the newest act to their roster — Jack River, a multi-instrumentalist, producer and singer/songwriter.
The alias of Holly Rankin, fresh off the back of the signing she'll be premiering her new single Talk Like That on triple j tonight. She says of the I OH YOU signing, "I first showed Johann my songs as a friend and he pretty much immediately came back to me saying he loved them. Fast forward a couple of months and I am super, super thrilled to be joining the I OH YOU family. It’s pretty damn rare to find a team who really get the heart of what you are doing. The artists on I OH YOU are making the exact kind of music I love and need — it’s real, gritty, alive and electrifying — there is no other home for Jack River."
The label's Johann Ponniah adds, "I first met Holly just over a year ago through a mutual friend, she’d just come back from a stint in NYC where she had been working on her music. I remember how her enthusiasm and passion for song writing made me immediately curious to hear her songs.
"A few days later she emailed me a private Soundcloud link to her demos and I became immediately hooked! Today I couldn’t be happier to officially welcome her to the I OH YOU family and am so excited to share her music with everyone in the future. We’re just getting started!"
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Joining festival favourites DZ Deathrays and Violent Soho on the label, Jack River's music is hard to pin down, floating between indie rock, psych rock and plain old folk. "From a songwriting perspective, I always want to make something completely original to that song," Rankin explains. "I don’t ever reference what I did in the last song; that would be really boring. In our world right now a lot of things are so homogenised and repetitive that we almost expect things to be repetitive."