The Amp Announce Coopers As Naming Sponsor

Adelaide-based beer company Coopers have been announced as the major naming rights sponsor of The Australian Music Prize – or The Amp. The $30,000 music prize, for the best local album of the year, will now be known as The Coopers Amp for at least the next three years.

Prize Director Scott  Murphy said today, “From back in 2004 when I was tinkering away to produce the first, a naming rights sponsor has been on the 'to do' list. The very nature of The Amp warrants that a naming rights deal is the best way to secure the best value for both the sponsor and The Amp.

“It took us eight years because the fit had to be perfect – the brand we were partnering with had to be as prestigious as our own and the partnership terms needed to be right for us. I'm very pleased to say that we've found this in a three-year agreement with Coopers.”

Coopers' National Marketing Director Cam Pearce said the deal was a “beautiful duet.”

This year The Coopers Amp removed the entry fee for artists and is currently open for submissions.