Ambition Entertainment Signs New Distro Deal With Sony Music Australia

Adult contemporary music label Ambition Entertainment has signed a new distribution deal with Sony Music Entertainment Australia, who will now distribute the releases from Ambition's main label, Fanfare Records.

Ambition's Managing Director Robert Rigby said of the team-up, "From the beginning the vision for our company was to become a major player in the adult contemporary music market. Joining forces with Denis and the Sony Music team in our new distribution partnership heralds a new era in our business."

Fanfare Records boasts artists such as Vika Bull, James Morrison, Leo Sayer and more, as well as top-selling releases from Tina Arena and Jon English.

Sony Music CEO Denis Handlin added, "We are delighted to welcome Robert and Ambition Entertainment to the Sony Music family. Robert and his team have developed a very strong strategic vision for their artists and built an excellent catalogue. We look forward to creating many successful projects together in the future."