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Adelaide Ties Brisbane As Triple J's Strongest Market

Triple J experience success in radio markets in second survey of the year

The second radio ratings are in for the year with Adelaide and Sydney the big improvers for triple j while Southern Cross Austereo's Sydney market has again taken a beating. 

After a big bump in all markets, bar a 0.1 drop in Drive, Adelaide has jumped to a 9.5 weekday market share joining Brisbane as triple j's strongest market in the country.

See the metro ratings figures below. Click on an image for larger version.

Sydney

It was hoped Hit 104.1 2DayFM's new pairing of Dan and Maz would boost numbers after a dismal year in 2014, however after debuting with poor numbers in March's first surveys, the young radio duo's ratings have again decreased to a 2.8 rating, down 0.2 from last month. 

The Sydney market was again dominated by KIIS1065 powerhouse, Kyle and Jackie O, who retained their number one slot for breakfast with a 10.4 share.

Meanwhile triple j experienced an increase across the board with jumps in all markets, except for drive which retained its 5.8 share from the previous survey. 

The breakfast show hosted by Matt Okine and Alex Dyson jumped 0.8 percent from last month's 4.6 to a solid 5.4, while the morning slot made the same increase.

 

Melbourne

Melbourne's market leader 3AW made a big jump again with a 2.1 share increase from last month to enjoy a 15.9 weekday share, with breakfast hosts Ross and John smashing their competition with a whopping 20.1, up 2.0 from the previous survey.

Triple M maintained its weekly audience, while The Grill Team breakfast show topped the FM rankings with an 8.6 share.

triple j didn't do as well, as they experienced a decrease in all markets, bar the morning and breakfast slot which saw a 1.2 share increase, to hold an overall 5.7 rating, down 0.1 from last month.

Brisbane

NOVA106.9 was the big winner of the FM stations in Brisbane, as the only network to see an increase of 0.7, capturing 11.9 of the weekday audience. The breakfast slot had much to do with the success as they lifted their numbers from last month with a 1.4 increase, taking them to a comfortable 11.7 rating. 

triple j's Brisbane market was the outright strongest in the country last month, however their weekday numbers decreased by 0.2 to capture a 9.5 share. The weekend saw the biggest drop with a 1.6 decrease from the previous survey to take out a 7.0 share.

Perth

triple j experienced a slight increase in Perth, taking out a 9.3 market share, up 0.1 from last month. All markets saw a relative increase, except for the morning and afternoon slot, which held a 9.8 rating, down 1.2 from the first survey.

Mix94.5 again brought in solid numbers and topped the FM stations in the state, albeit their numbers are still down from last month, as they brought in a 13.9 rating, down 1.3 from last month. 

Hit92.9 slightly rebounded from a disappointing first survey as they increased their share by 0.3 to take out a 6.4 weekday share. The morning slot was the big winner for the network, increasing the market share by 0.6 to enjoy a 5.4 rating. 

Adelaide

triple j's biggest improver of the country came from the Adelaide market, who saw their weekday share capture a 9.5 rating, up 0.9 from last month. 

They enjoyed increases across the board, except for Drive which dropped to a 10.1 share, down 0.1 from last month. The morning slot saw a huge boost and took out a 10.8 share, an impressive increase of 2.4.

Triple M experienced the weakest numbers of the weekday share, bringing in an 8.9, down 1.8 from last month's survey. 

Their morning slot took the biggest blow, losing a devastating 3.6 audience share from last month to take a 7.5 rating.