Warner Music Group have today unveiled their new plans for strengthening their sync operations around the world, detailing the merging of their recorded music and publishing divisions.
According to a press release, the new structure aims to give clients a single point of entry to the company's full catalogue of recorded music and music publishing, instead of keeping them as separate pillars.
It's said this will result in a "simpler, more efficient licensing experience", with swifter turnaround times for clearances, and an expanded pitching scope for the wider Warner Music Group.
The nascent group will be led by the Los Angeles-based Ron Broitman, who will operate under the title of President of Global Sync.
Broitman previously served as the EVP of Global Sync, and has helped lead a team which was responsible for high-profile syncs in recent times, including the likes of Led Zeppelin's Stairway To Heaven appearing in the trailer to the forthcoming Narnia: The Magician’s Nephew, and the impressive placements which accompanied the series finale of Stranger Things.
"Ron operates at the highest level and has been a bedrock of our best-in-class sync operation over the years with his steady leadership, extensive network and deep expertise in the field," said Warner Music Group's Chief Operating Officer, Tom Corson.
"This change establishes one creative strategy, one commercial business conversation, one clearance and one admin path for all WMG sync rights globally, speeding our path to market, simplifying the client experience and expanding opportunities for our artists, songwriters and the creative community.”
"Unifying our teams makes us a stronger partner for our clients," added Broitman. "We are making it easier and faster to license our entire global library, which means more and bigger wins for our artists and songwriters. I’m grateful to Tom and Guy [Moot, Warner Chappell Music Chair and CEO] for their trust and support, and I’m energized to lead this team into its next chapter.”
