Matthew Rogers Appointed CCO Of GYRO Group

GYRO Group has shared big news today, announcing that Matthew Rogers, formerly the COO of UNIFIED Music Group, is the company’s new Chief Commercial Officer (CCO).

Rogers will be relocating to Brisbane for his new role, a homecoming of sorts. He joins GYRO Group after his 14-year tenure as the Chief Operating Officer at UNIFIED Music Group, where he played a pivotal role in the company’s growth.

At GYRO Group, Rogers will play an instrumental role in managing and overseeing the growth of DistroDirect, the company’s boutique distribution and catalogue management system. He will also drive the company’s commercial and legal strategy, assist CEO Andy Irvine on label and artist product strategies, and consistently advocate for artists and rights holders within the Australian music industry.

Rogers brings decades of experience to his new role, as well as strategic guidance and operational leadership to GYRO Group. He’s also established himself as a key figure of the Australian music industry, having served on the boards of the Australian Independent Record Labels Association (AIR) for over seven years, and four years on the Worldwide Independent Network (WIN) board, even as the Vice President.

Rogers said of his new role, “I am thrilled to be joining the dynamic team at GYRO Group at such a pivotal time. Having witnessed the company’s impressive growth and commitment to the independent music community, I am eager to contribute my experience to further develop DistroDirect and support GYRO Group’s ambitious international expansion plans. Joining a Queensland-based company after many years interstate feels like a natural and exciting next step.”

CEO Andy Irvine added, “We are incredibly excited to welcome Mat to the GYRO Group family. His extensive experience in driving growth and his deep understanding of the independent music landscape will be invaluable as we embark on the next phase of development for DistroDirect and the wider group. Mat’s strategic insights, global networks and commercial acumen will be crucial in achieving our ambitious goals.”

CMO Vivienne Mellish commented, “GYRO Group is proudly headquartered in Queensland, creating global opportunities for independent artists, so we’re absolutely pumped to welcome Mat back to where it all started for him. His track record speaks for itself, and we are confident that his leadership will further strengthen our commercial strategies and market presence. We are thrilled to have his expertise on board.”