Record Store Profile: Soundmerch VIC
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Soundmerch VIC (Supplied)
What is your store called?
Soundmerch Real Life Record Store
Where are you located?
64 Oxford St, Collingwood, or online here.
Tell us about the people behind the scenes?
There’s a few of us.
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When and why did the store open?
The Real Life Record store opened in November 2021.
What do your customers most know you for?
Being good people.
What is the most popular title you stock at the moment?
Amyl and The Sniffers ‘Cartoon Darkness'
What is the most popular evergreen title?
The Avalanche’s ‘ Since I Left you'
What is the best thing about running a record store in 2025?
Seeing our happy team turn up to work everyday with big smiles on their faces.
What is the hardest thing about running a record store in 2025?
Stocking every record that everyone needs.
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