Makarand Gulawani, Editor

Makarand Gulawani

Industry / Feature

Taylor Swift & Drake

Teaser Campaigns Have Become One Of The Music Industry’s Most Powerful Marketing Tools

The conventional album roll-out is no longer the norm, with teaser campaigns proving more engaging and, ultimately, successful.

You Might Also Like

Holly Hebe

Holly Hebe To Make Her New Zealand Debut With 'Mood Ring' EP

The Roulette Generation

'I Suddenly Felt Music Again': 13 Years Of Building 'Sandcastles' With The Roulette Generation

System Of A Down

System Of A Down Announce 2027 Australian Tour With Special Guests Faith No More

The Waifs

The Waifs: 'We Truly Felt Like We'd Been Embraced That Day'

Alison Wonderland

Alison Wonderland: 'I've Become A Lot More Confident With My Creativity And What I Stand For'

Doja Cat

Doja Cat Channels Arj Barker: 'Leave Your Kids At Home'

AI Music

The Creation Of AI-Generated Music Isn't The Biggest Problem, It's The Public's Lack Of Concern

System Of A Down, Faith No More

Are System Of A Down & Faith No More Teasing An Australian Tour?

Pop Sound teaser

Rock Sound Revives 'Punk Goes Pop'

The Presets

Party Like It's 2007: The Presets Are Putting Their Own Spin On The Indie Sleaze Revival

Ministry

Ministry Announce Final Album & Tour: 'I'm F*cking Done'

Spilt Milk Festival

Lewis Capaldi, RAYE Lead 2026 Spilt Milk Festival Line-up

Amyl And The Sniffers

Amyl And The Sniffers' Gus Romer To Take Temporary Break From Touring

Wildlands Brisbane

Wildlands Festival Confirms 2026/27 Return

Hellbound II Banner

Hellbound Metal Cruise Confirms Line-up For 2027 Event