Stockholm songwriter and producer OLSSON has just released his dreamy video for single 'Hold On', featuring fellow Swedish artist MAPEI. Directed by A Nice Idea Everyday, the video was shot on location in Berlin over one weekend, and was shot with four different cameras. The bright colour ways, analog style and cheeky themes create homage to the 90's rave culture which influences Olsson heavily.
“We created a beautiful piece of art filled with energy, movement and real people that really captures the true vibe and lyrics of the song”, says Olsson on the clip, as he is seen dancing and partying with his friends around picturesque Berlin. The whole video just looks like one mad party, almost like an advertisement for Berlin. The production and layering of the video makes you feel like you're 10 years old watching rage again, it's truly terrific. Watch for yourself below:
The single 'Hold On' comes off his debut EP of the same title, which you can find HERE.
Words by Julia Insolia
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