The jury is in, and it seems CHET FAKER has not faded into the shadow of his own popularity- and thank goodness for that.
With a remix album from TA-KU just released, collaboration with FLUME and other projects on the table, it’s about time another-one of his tracks got the deluxe video treatment it deserves. With some great cinematography and clever story-telling, the video for ‘I’m Into You’ becomes a compelling watch in its own right.
To pull something like this off without it looking cheap and cheesy is no easy task at all, but it’s something the team behind this video has pulled of magnificently - watch and learn, this is how semi-cinematic music videos should be. It’s also a great excuse to listen to this amazing song one-more time.
Words by Chris Apeitos, check out his street on POSSE.COM
