Live Review: Santigold

The red carpet is rolled out and Santigold opens up for business. Just like her new album title advertises, everything on the shelf is going for 99c and we're hypnotised by the neon sales tickets that flash up on the screens before us. The Big Boss Big Time Business singer takes us down the aisles to sell us her colourful array of inventive products. Dressed to impress in an oversized pinstriped blazer with enormous shoulder pads, Santigold is an unstoppable force who has us handing over our cash to buy everything she offers up.

Getting straight into her biggest sellers, like You'll Find A Way and L.E.S. Artistes, we load up our baskets and get stuck into a few 'shopping cart' dance moves. Meanwhile we watch on as her dancers do a choreographed routine complete with selfie sticks. Santigold's product and style is game-changing. As visuals of microwave doors swing open and closed, the intensifying Banshee strikes up. Despite her self-confessed struggle to sing after her long-haul flight to the land down under, she continues to charge forward with her unique rapidfire vocals.

Her personal brand comes to life before our very eyes after a quick costume change into her latest skin-tight clothing line featuring titles of her latest album tracks. We're then led down the cosmetics aisle for Chasing Shadows with colourful bottles of shampoo and body wash filling the screens as bath bubbles soon fill the air. There's not much room to dance in the full house so she makes use of the stage and invites a few people up to get loose on Creator.

"Is there anyone that goes hard in the house tonight?" she calls out. We all scream out in response and make her believe that Melbourne most certainly goes hard as we break out our uncontrollable moves during Shove It. Making it clear that tonight is all about "SAN-TI-GOLD", we repeat the correct pronunciation of her name back to her and get ready to order one of her next level 3D selfie products on display including busts, mugs and Pez heads as she sings Can't Get Enough Of Myself.

Before shutting up shop Santigold makes one more closing callout to her friend and rapper, Spank Rock, who is coincidentally in the house tonight. He makes his way up to the stage to join her on an impromptu and extra nasty collaboration of B-O-O-T-A-Y. The pair share a few laughs and he's just as surprised as we are. If we weren't already drenched in enough sweat, we're encouraged to go home dripping by giving everything we've got on the final track Big Mouth. We've shopped 'til we dropped and we head to the checkout as very satisfied customers.