"It’s not every day an artist like her comes around."
As Tash Sultana's star continues to rise, UNIFIED have banded together with Sultana's current management team Lemon Tree Music to nurture Sultana's growth in the US.
UNIFIED's CEO and founder Jaddan Comerford will work with Lemon Tree's directors Regan Lethbridge and David Morgan to oversee Sultana's development in what is the world's largest territory.
Sultana says of the joining of forces: "I’m beyond stoked to be working with Jaddan. He’s one of the nicest and realest guys in the music business and I can’t wait to see what we create together. I'm stoked that he’s joined my team to help build and guide my career over in America. It's been a dream of mine always."
Comerford adds, "It’s not every day an artist like her comes around. Her talent and her conviction is among the best, and at the end of it all she’s also an amazing person.
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"The Americas is going to be a huge market for Tash, and after months of label discussions we are stoked to be on the eve of finalising a deal for her in the territory," Comerford says.
Lethbridge also says, "We are stoked to work with Jaddan Comerford and take on the world’s biggest market … What he has done with UNIFIED over the past 15 years is pretty special and we are thrilled for him to join the team to co-manage North America."
Sultana is playing a number of festivals soon, including Festival Of The Sun, NYE On The Hill, Party In The Paddock, Laneway and Port Fairy Folk Festival.