Underground Lovers ProfileAustralian indie stalwarts Underground Lovers announced on Thursday night, at midnight, that they would be using crowd-funding platform Pledge Music to raise the revenue required to make Weekend, the follow up album to 2011's Wonderful Things.
The band reached their financial goal over the weekend, with 100 percent of the finance required raised in just days.
“Many of you have supported us for many years, and for that we are eternally grateful,” the band said when announcing plans for funding their new album. “As we put the final touches on this labour of love, we ask you to help us bring the album to the masses. We've set up this pre-order on PledgeMusic that allows us to tell the story of making the album, and to reveal some of our inner workings and processes in the most direct way possible.
“You're not just buying a download, or a lyric sheet, or an artwork… you're engaging with us in an experience that utilizes all the modern social advances the internet has bestowed upon us…. We'll be getting closer through this process. For those of you who are just discovering us, welcome. For those of you that already got the vibe get ready for a new ride.”
Newly appointed General Manager for PledgeMusic in Australia and New Zealand Scot Crawford expressed his excitement in a statement today.
“We all could not be more excited about the enthusiasm around this campaign. We reached our goal for Weekend over the weekend... fitting really."
Fans are still able to help the band fund the record at their PledgeMusic page.
