The Avalanches Drop Downright Adorable Video For 'Because I'm Me'

The Avalanches have dropped a heartwarming clip for their latest single, Because I'm Me, from their long-awaited, Wildflower, this morning, featuring hip hop duo Camp Lo's Sonny Cheeba.

Directed by Greg Brunkalla and set in The Bronx's Fordham Street subway stop, young casanova Wallace tries to woo subway office worker Becky. What ensues is an elaborate attempt to get her attention — complete with brass band, flag-wavers and an inflatable bloody heart.

The new video coincides with The Avalanches' upcoming re-release of Since I Left You on coloured vinyl, with the group even giving fans a chance to pick the colour they'd like.

The Avalanches set off on a tour this December/January, starting with three Falls Festival dates from 30 December. The Music is proudly presenting The Avalanches' tour.