Little known Tasmania singer songwriter Dewayne Everettsmith is the voice of Tourism Australia's latest advertising campaign, which was launched in China today by Tourism Minister Martin Ferguson.
Part of the There's Nothing Like Australia campaign, Everettsmith follows in the footsteps of Lara Bingle but with a TV ad that has a very different focus - this time they've gone high-end class over bikini-clad babes at beaches.
The ad, which you can see in full below, features the track It's Like Love, which was co-written by Everettsmith and American viola player Jasmine Beams, who collaborated through a Tourism Australia campaign.
Although Everettsmith has a limited profile outside of Tasmanian and indigenous industries, the Skinnyfish Music-signed artist has supported Gurrumul, John Farnham and Archie Roach, performed for Oprah hanger-on Gayle King and is the national ambassador for the Save The Tasmanian Devil appeal.
"The ads are beautiful, with very high-quality production, and to have co-written and be singing the soundtrack is awesome," said Everettsmith, who is still working on his debut album, today.
"What's really special for me is the idea that here am I - a guy from just about the bottom of the planet, still to get my first album out - and my voice has just gone out there, around the world, singing to people about my country. I like that!"
The self-branded pop/soul songwriter will head into the studio later this year to record his debut album, which will likely include a reworked version of It's Like Love.
Watch the full length ad below:
