Sony Music Australia and ZigZagTV have today announced their revolutionary development program The ShareSpace which will see a group of eight creatives live together for 30 days.
During their time together, The ShareSpace participants (The Talent) will be creating original music-based content that will be shared across multiple channels.
They will be guided by industry experts in everything from songwriting, recording and performance, to marketing campaigns and public relations. The Talent will also be set various challenges to complete to further develop their skills for their future careers. ZigZagTV are currently undergoing a casting search for the eight participants.
The program is set for launch in October and is a collaboration between Sony Music Australia, ZigZagTV, PepsiMax and Youtube, where the program will be broadcast. There will be an episode released during each day of the program, capturing the participants experiences.
At the end of the program, The Talent who attracts the most engagement and response across a range of platforms will be announced as the winner of a huge career development support package, including a Sony Music Entertainment recording contract.
Founder of ZigZagTV Julie Ward (an executive producer on the likes of The Voice, ARIA Awards, Australian Idol, So You Think You Can Dance and Australia’s Got Talent) says "having been at the forefront of TV talent formats for many years, I am genuinely excited to be part of the digital evolution with such incredible partners.
"Together, we are creating a format that puts music collaboration at the fore, supporting a group of artists to grow their talent and fan base".
