Go backstage with The Music and receive FREE:

  • Exclusive members-only editorial, charts
  • Our subscriber-only newsletter
  • Members only competitions to win tickets, experiences and more
  • Access to our street press archives
  • First access to our exclusive limited edition vinyl variants

Thank you for being a part of our community! Enter your email address as verification and you'll be taken backstage right away.

Please ensure that you provide a valid email address.

Sony Launch News House Label Basik Rkrds

Staff Writer

Its focus will be 'big room house'

Sony Music have launched a new dance imprint Basik Rkrds that will focus on a specific 'big room house' sound.

The label will be run by Jon Hanlon, who was appointed the label's Director of Electronic Dance Music in May. Starting from scratch in terms of signing artists, Sony's Electronic Music Content Manager Chris White told theMusic.com.au today that they will be focusing on the one sound to offer constantly quality tracks in that genre.

They intend to sign artists, both established and emerging, release-by-release and license them to partners around the world.

The imprint's first release is Samual James' Mega, which will be released Friday 18 September