Shock Records have partnered with Rabble Records which will give the latter access to Shock's marketing, promotion and distribution services in Australia and New Zealand.
Run by Daniel Nall, Rabble looks to break international artists in the Australian market and has bases in both the UK and Australia. Rabble allows artists to keep 100 percent of the copyright and offers to “equally share” the "success" of releases.
Nall said, “I have found it hard to find label partners who are willing to give as much as they'd like to take. Rabble Records plans to fill that gap, offering a true artist-label partnership, providing a strong foundation for young artists to achieve success both within Australia and internationally.”
Shock's General Manager Craig May added, “[Dan] has impeccable taste and Rabble being based partly in the UK further expands our A&R footprint and global reach. He has some amazing music ready to go and I can't wait for people to hear it all.”
Releases from Sydney bands Ginger & The Ghost and Thief are expected to be first off the rank under the partnership.
