Exclusive: Shock Records Launch New Hardcore Punk Label

Shock Records have today announced a new label imprint, Halfcut Records, which will focus on punk and hardcore artists.

Shock, which has released records from The Bronx and Bring Me The Horizon in the past, will use Halfcut as a home for their priority heavy releases.

The label has launched with three signings today, the new-look UK outfit Gallows, Sydney pop-punk crew Heroes For Hire and emerging outfit (also from the UK) While She Sleeps.

The new label will be helmed by Shock's General Manager of Music Leigh Gruppetta, long-time Shock staffer Stu Harvey (although he had a brief stint with UNFD, before returning last year) with publicity from Genna Alexopoulos.

Today Gruppetta said, "The punk and heavy music genres are certainly an area we have excelled of late so we believe the time is right to give these bands their own home.

"Halfcut is the brainchild of Stu Harvey and under his watchful eye the Shock Records team will be pulling out all stops to continue this success. Stu is the best in his field, bar none, so we couldn't be more excited about the long term future of Halfcut for the business.”

With Wade MacNeil (formerly Alexisonfire) as their new vocalist, Gallows will release their third album late 2012. Heroes For Fire have just finished recording their third album with New Found Glory's Steve Klein and will release their third album in September.  Sheffield's While She Sleeps will release their album This Is The Six 3 August.