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Sarah McLeod Launches New Fashion Label 'BAD VALENTINE'

'I want people to feel empowered wearing these shirts.'

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Aussie rock icon Sarah McLeod is giving everyone a V-Day gift today, announcing the launch of her new fashion label BAD VALENTINE.

After years of embellishing her own thread to wear on stage at solo shows and with her band The Superjesus, McLeod is taking the next step with a line of bold t-shirts.

“I want people to feel empowered wearing these shirts. They are tongue in cheek but also a very powerful tool of self-awareness and confidence,” McLeod said.

“I want people to know its ok to be bold and its ok to be confident and it's quite alright to let ‘em all know you feel that way by pasting it across your chest in broad daylight!”

To celebrate the release of the line McLeod has dropped a brand new video clip for her track Bad Valentine taken from her latest album Rocky’s Diner.

Head over to the official website for more information about the BAD VALENTINE clothing line.

Watch the video for Bad Valentine below.