Rove's Anticipated Return To Radio Fails To Pull Ratings For 2DayFM

15 December 2015 | 1:46 pm | Staff Writer

The final radio survey for 2015.

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It was hoped that comedian Rove McManus' return to radio would help curb 2DayFM's ongoing low ratings streak, however in the last radio survey for 2015 it seems the Sydney network has a long road ahead of them if they are to turn it all around in 2016. 

See the metro ratings figures below. Click on image for larger version.

sydney

After axing the struggling Dan & Maz show in October, 2DayFM announced that Rove would be taking over the breakfast slot alongside co-host and The Bachelorette Sam Frost, however the new pairing have had a lucklustre start to their campaign, falling at the bottom of the FM stations with an audience share of 3.0, up just 0.1 from the previous survey. While the entire figure would take in some of the ratings from Dan & Maz before its cancellation, it's hardly the start the once-dominant station were hoping for. 

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Elsewhere, former 2DayFM team Kyle & Jackie O continued their FM dominance with KIISFM, taking out the breakfast crown with a share of 10.1, up by 1.2 from the last ratings, while ARN's drive show Hughesy & Kate closed the gap on their Nova rivals, with a share of 9.3 against Kate, Tim & Marty's 9.5, which saw a huge drop of 1.1. 

Sydney's triple j had a disappointing finish to 2015 and saw drops in all categories, with breakfast show Matt & Alex falling from a 6.9 share to a 6.5.

melbourne

The Southern Cross Austereo network had a better run in Melbourne, as the returning Hamish & Andy continued to assert their dominance in their home town on FoxFm, taking in a share of 12.8 (up by 0.2), to go way ahead of Hughesy & Kate who finished second on the FM stations with a 9.3 rating.

Meanwhile, the breakfast pairing of Fifi & Dave enjoyed a share of 9.2 (up by a very healthy 1.3) as they beat out Triple M heavyweights The Hot Breakfast, which dropped by 0.5 to hold a share of 8.8.

Triple j's movement in the eighth and final 2015 survey was again stagnant in Melbourne, with minimal increases across the board (the biggest coming in the morning slot with an increase of 0.3), though the breakfast slot fell by 0.4 for a share of 4.6.

brisbane

In more positive news for triple j, the youth broadcaster in Brisbane had a very nice finish to the year with its weekday share rising by 1.0 for a 7.8 share. The breakfast slot clinched a share of 7.3, up 0.6, while the evening slot saw a massive increase of 3.1 to hold a very impressive share of 8.0.

Kate, Tim & Marty held on to Brisbane's drive crown with a whopping figure of 14.5, way ahead of 97.3FM's 13.0 and Hit105.3's 12.5, which sees Hamish & Andy drop from top spot after just one survey. 

Meanwhile 97.3's Robin, Terry & Bob won the FM breakfast battle with a share of 13.6, up 0.5 from the previous survey. 

adelaide

It was again a tough outing for triple j in Adelaide, which saw drops across the board, excluding the drive and evening slots. The weekday share was down by 0.5 with a share of 7.1, while breakfast experienced a nasty drop of 0.9 to hold a 5.9 rating. 

Meanwhile, Hughesy & Kate also saw a huge decline compared to the last survey on Mix102.3 in the drive slot, falling by 2.8 to hold a 12.5 share. 

The duo conceded top spot to Kate, Tim & Marty who soared to #1 with a share of 13.3, though the news won't be too souring for Mix who again held on to top spot in breakfast with a share of 12.7.

perth

Nova 93.7 won the FM breakfast wars yet again with a share of 13.6, comfortably ahead of Mix 94.5 who finished in second with a 12.5 rating. 

Triple j's overall weekday share fell for the final survey in 2015, dropping from 11.9 to 11.4 with the biggest declines coming again in the evening and weekend slots (1.2 and 1.5, respectively).

Hamish & Andy again experienced a very disappointing drop on Hit 92.9, falling by 1.5 to hold a share of 12.1 and finished well back in third behind Mix 94.5's share of 14.1 and Nova 93.7's 14.9.