The team behind the campaign for more Australian music in corporate use received further backing today - with a number of national companies signing on for the initiative
Headed up by ARIA, Our Soundtrack, Our Stories is a nationwide campaign that sets out to see a higher percentage of Australian artists, musicians and producers have their work utilised in more corporate settings. Companies and brands from all over the country have been challenged to update areas such as in-store radio, TV commercials, on-hold music and more, to reflect the campaign's message.
Today it was announced that Commonwealth Bank, Nissan and Bonds would all be signing on for the initiative - alongside previously announced companies including Channel 10, 7 Eleven, Coles and many more.
“The support from our nation’s corporate sector has been really amazing to see, even more amazing is that it shows no signs of slowing down, with plenty of announcements still to come," ARIA CEO Annabelle Herd explained.
"On behalf of everyone behind the Our Soundtrack Our Stories campaign, and our entire music industry, we want to seriously thank the country for its support. We have so many incredible creatives to be proud of, and who deserve championing in such a difficult time."
To learn more about the Our Soundtrack Our Stories campaign, head to the official website here.
