The Mushroom Group has launched its new website mushroom.com as part of the iconic independent music company's recent rebrand.
The website features artists and tours that are involved with the group's companies, which include labels Liberation, Illusive and I Oh You, touring company Frontier Touring and agencies Artist Voice, Harbour Agency and Premier Artists. It will further introduce the 'Mushroom' brand to consumers given on top of their industry exposure.
Mushroom's Online Communications Manager Shane O'Donohue told theMusic.com.au, “For the first time Mushroom now has one website representing the hundreds of artists we work with through our numerous music companies, including our labels, touring companies and booking agencies. It'll provide a lively mixture of news, music and artist-generated exclusive content.”
The company is celebrating its 40th anniversary in 2013.
