“MTV has been part of Tony Bennett's story since the '90s, and has been the home to some of the most iconic Lady Gaga moments consistently over her career."
Tony Bennett and Lady Gaga have teamed up once again for a new album Love For Sale due out in October - but if you can't wait until then, you're certainly in luck with the announcement today of some brand new special edition programs heading to Aussie screens over the coming months.
With the news of a first of its kind talent partnership with Bennett and Gaga, ViacomCBS have teamed up with the pair for a global cross-brand takeover, with multiple projects lined up across CBS, MTV and the new streaming platform Paramount+.
Coinciding with the release of the title new album's track of Love For Sale that was unveiled today, the accompanying music video for the track will kick off the new special programming from Bennett and Gaga's team-up with Viacom CBS, with the clip released as part of the MTV Global premiere on MTV Classic and MTV Hits.
“We are honoured to partner with the legendary Tony Bennett and the iconic Lady Gaga for ViacomCBS’ biggest cross-platform music talent collaboration to-date” said Bruce Gillmer, Chief Content Officer, Music, Paramount+ and President of Music, Music Talent, Programming & Events, ViacomCBS.
“With the sweeping range of our unique brands and platforms, ViacomCBS offers an unparalleled one-stop shop for artists to showcase their global music releases and creative content of all varieties.”
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“MTV has been part of Tony Bennett's story since the '90s, and has been the home to some of the most iconic Lady Gaga moments consistently over her career,” shared Bobby Campbell, Lady Gaga’s manager.
“We are proud to partner with ViacomCBS to bring the experience of Love For Sale to the world across platforms and generations.”
Beyond the upcoming global release of the new music video for Love For Sale, Bennett and Gaga fans can expect an array of programming over the coming months courtesy of the ViacomCBS partnership, including the below:
Following on from their 2014 duet album Cheek to Cheek, Bennett and Gaga's upcoming album Love For Sale will offer a celebration of the Cole Porter Song Book, while also marking Bennett's last studio album alongside a culmination of the pair's decade-long recording history. Love For Sale will be available on Friday 1 October.