A Stack Of Lady Gaga & Tony Bennett Special Programs Are Heading To Aussie Screens

17 September 2021 | 4:30 pm | Staff Writer

“MTV has been part of Tony Bennett's story since the '90s, and has been the home to some of the most iconic Lady Gaga moments consistently over her career."

Tony Bennett and Lady Gaga have teamed up once again for a new album Love For Sale due out in October - but if you can't wait until then, you're certainly in luck with the announcement today of some brand new special edition programs heading to Aussie screens over the coming months.

With the news of a first of its kind talent partnership with Bennett and Gaga, ViacomCBS have teamed up with the pair for a global cross-brand takeover, with multiple projects lined up across CBS, MTV and the new streaming platform Paramount+.

Coinciding with the release of the title new album's track of Love For Sale that was unveiled today, the accompanying music video for the track will kick off the new special programming from Bennett and Gaga's team-up with Viacom CBS, with the clip released as part of the MTV Global premiere on MTV Classic and MTV Hits. 

“We are honoured to partner with the legendary Tony Bennett and the iconic Lady Gaga for ViacomCBS’ biggest cross-platform music talent collaboration to-date” said Bruce Gillmer, Chief Content Officer, Music, Paramount+ and President of Music, Music Talent, Programming & Events, ViacomCBS. 

“With the sweeping range of our unique brands and platforms, ViacomCBS offers an unparalleled one-stop shop for artists to showcase their global music releases and creative content of all varieties.”

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“MTV has been part of Tony Bennett's story since the '90s, and has been the home to some of the most iconic Lady Gaga moments consistently over her career,” shared Bobby Campbell, Lady Gaga’s manager.  

“We are proud to partner with ViacomCBS to bring the experience of Love For Sale to the world across platforms and generations.” 

Beyond the upcoming global release of the new music video for Love For Sale, Bennett and Gaga fans can expect an array of programming over the coming months courtesy of the ViacomCBS partnership, including the below:

  • Coming MTV Classic & MTV Hits - multiple exclusive global video premieres, including the debut of Love For Sale: this marks the global video premiere of the Love For Sale album title track, airing exclusively on MTV's worldwide network comprising of channels across 180+ regions'
  • Coming soon to MTV - MTV Unplugged: Tony Bennett & Lady Gaga: MTV's iconic Grammy and Emmy award-winning franchise returns for a special evening with Bennett and Gaga. Taped earlier this year in New York with an intimate studio audience, the show will feature a combination of duets and solo performances of songs from the upcoming album Love For Sale
  • Coming soon to Paramount+ - One Last Time: An Evening With Lady Gaga & Tony Bennett: a new concert special honouring the musical legacy and enduring friendship of Bennett and Gaga. Filmed across two sold-out shows at the Radio City Music Hall in New York in August this year (coinciding with Bennett's 95th birthday), the concert features a range of duets and solo song, showcasing the pair's love of the Great American Songbook
  • Coming soon to Paramount+ - The Lady & The Legend: streaming exclusively on Paramount+, this exclusive documentary presentation will chronicle the making of Bennett and Gaga's most recent album together while also following their 10 year relationship and recording process. Including a peek into the pair's first recording of the duet The Lady is a Tramp from their collaborative album Cheek to Cheek, the documentary combines hours of footage from the studio and on the road and will give fans an intimate look into a beautiful friendship and musical partnership


Following on from their 2014 duet album Cheek to Cheek, Bennett and Gaga's upcoming album Love For Sale will offer a celebration of the Cole Porter Song Book, while also marking Bennett's last studio album alongside a culmination of the pair's decade-long recording history. Love For Sale will be available on Friday 1 October.