Music Information Database Jaxsta Announces Beth Appleton As New CMO

Music credit database Jaxsta has announced today that Beth Appleton will be stepping into the role of Chief Marketing Officer. Appleton, who previously worked as Senior Manager at Warner Music Australia, will take the new position from Monday, 12 July.

Jaxsta is the world's largest database of music credits - archiving the names and faces of all those who have worked on the biggest songs throughout modern history. Appleton is eager to take any new challenges the role may afford her, saying, "I am a firm believer in teamwork, and every song is the beautiful outcome of creative teamwork. Jaxsta uses official sources to credit all those involved in the creation of music, a critical mission in our ever more complex musical landscape.

"By showcasing all musical creatives and delivering complete and verified data, Jaxsta is creating opportunities for talent in all areas of music. I am so excited and proud to be joining Jaxsta as CMO as we work together to facilitate incredible possibilities for our global music community.”

Jaxsta CEO Jacqui Louez Schoorl also shared her excitement, noting, "I am so pleased to share that Beth Appleton will be joining Jaxsta! Her expertise coupled with her understanding of the changing nature of our industry is invaluable, and we’re fortunate to have her joining our team." She continues, "her reach and impact is demonstrated through her work with global stars such as Ed Sheeran, Bruno Mars and Michael Bublé, and local Australian talent including Thelma Plum, Morgan Evans and Jack Gray. We are beyond thrilled to welcome Beth to our team as we enter this exciting growth phase of the company.”