Inertia Music Label Group Undergoes Rebrand: 'We Couldn't Be More Excited'

Prominent Australian label group Inertia Music has today revealed a major overhaul, branding as [PIAS] Australia.

The announcement follows news last week that global independent music group [PIAS] had rebranded its distribution business to [Integral] Distribution Services, retaining the Inertia Music brand in Australia in the process.

[PIAS] Australia boasts a local roster that includes Jesswar, Annie Hamilton, Mildlife, Shady Nasty and more, while also overseeing international acts such as Arlo Parks, Claptone, John Grant and Two Door Cinema Club.

Also announced today, Mari Stuart has been appointed as the Label Group’s Head of Marketing in Australia after spending two years as Marketing Manager at Inertia, while Steve Holcroft joins the team as Marketing Manager, having previously worked for Sony Music Australia.

The [PIAS] Australia team also includes Publicists Fiona Priddey and Aisling Kissane, Digital Manager Harry Hayes, Sophie Brown in a newly appointed A&R and Label Coordinator role, and Anthony Goddard in a newly formed Product Manager role.

“We couldn’t be more excited for this new chapter of our Label Group,” [PIAS] Australia Managing Director Colin Daniels said.

“We are proud to launch [PIAS] Australia with an incredible roster of artists and labels, cementing our place within [PIAS]’s unrivalled global network of world-class independent music. We look forward to continuing to build on the legacy of Inertia Music as we celebrate its 21st birthday this year.”