Inertia Group Announce New Boutique Booking Agency
"It's more vital than ever to create a space where we can nurture their careers with creativity, care and personal attention."
The Inertia Group have expanded their company this week, today revealing a brand new boutique booking agency called Collective Artists.
Collective Artists will be led by ex-William Morris Endeavour's Rebecca Young, who has come from a background of booking for Sydney club night Purple Sneakers and booking agency Artist Voice, where she fostered the careers of Nick Murphy, The Rubens, Hermitude and Meg Mac. She'll be serving as General Manager for Collective Artists.
"I'm incredibly excited to bring Collective Artists to life with the team at Inertia," explains Young.
"At a time when the eyes of the world are firmly placed on amazing Australian talent, it's more vital than ever to create a space where we can nurture their careers with creativity, care and personal attention."
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Young will work with Inertia co-directors Ashley Sellers and Colin Daniels. Daniels says of Young, "Rebecca is one of the most dedicated agents and sharpest music minds our industry has to offer.
"Her vision for building a carefully-curated, independent booking agency in Australia is completely in line with the passionate ethic and artist-friendly culture that we've developed over 15 years at Inertia."
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