Frontier Touring Announces New CEO

23 March 2022 | 11:32 am | Staff Writer

“You can’t replace a once in a lifetime icon like Michael Gudinski, but you can understand and be true to the values that made him the best."

Frontier Touring Leadership Team (L-R): Marshall Nu, Matt Gudinski, Reegan Stark, Andrew Spencer, Dion Brant, Gerard Schlaghecke, Susan Heymann, Adam Wilkes, Michael Chugg (Pic by Ian Laidlaw)

Frontier Touring Leadership Team (L-R): Marshall Nu, Matt Gudinski, Reegan Stark, Andrew Spencer, Dion Brant, Gerard Schlaghecke, Susan Heymann, Adam Wilkes, Michael Chugg (Pic by Ian Laidlaw)

Following huge tour announcements for Foo Fighters and Ed Sheeran, leading Aussie promoter Frontier Touring has unveiled a new executive and leadership structure, promoting Dion Brant to CEO.

The new structure, which sees current leadership team members COO Susan Heymann, CMCO Reegan Stark and CCO Andrew Spencer also elevated, has been “created to ensure the legacy, mission, and culture of Frontier is preserved and nurtured following the passing of its founder Michael Gudinski in March of 2021”.

Meanwhile, Adam Wilkes (President and CEO, AEG Presents Asia Pacific) assumes the role of Frontier Touring Chairman on a Board comprised of Jay Marciano (Chairman and CEO, AEG Presents and COO, Office of the Chairman, AEG), Matt Gudinski (Chairman and CEO, Mushroom Group), and Dion Brant (CEO, Frontier Touring), which the Executive team will report to.

“I couldn’t be happier announcing our new Frontier Executive team,” Matt Gudinski said. 

“Mushroom Group is built on our great people, which is something we've always valued first and foremost. I’m thrilled that moving forward Frontier will be led by four incredibly dedicated, experienced, and strong leaders in Dion, Reegan, Susan, and Spence, working closely with myself, Adam, and the AEG Presents team. 

“Frontier was founded on strong relationships, an artist-first approach and a never-ending passion for music and I know Dad’s legacy and the future of Frontier is in safe hands. There are exciting times ahead for the company.” 

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Brant joined Frontier Touring and Mushroom Group in 2013 as COO and worked closely with Michael and Matt Gudinski.

“You can’t replace a once in a lifetime icon like Michael Gudinski, but you can understand and be true to the values that made him the best,” Brant said. 

“For Frontier going forward it is not about one individual or leader, it is about our whole team all working hard to build on Frontier’s reputation as one of the most respected concert promoters in the world. 

“I am excited to lead the business out of COVID and ensure we continue to provide the excellent service and care to artists and fans that made Michael so highly revered and Frontier the business we are today.”

The four join a wider Frontier Leadership team, comprised of Matt Gudinski (Chairman and CEO, Mushroom Group), Michael Chugg (Executive Chairman, Chugg Entertainment), Gerard Schlaghecke (Senior Promoter, Frontier Touring), Adams Wilkes (Chairman, Frontier Touring; President and CEO, AEG Presents Asia Pacific), and Marshall Nu (COO, AEG Asia).