French Band Releases World's First 'Ever-Changing' Video Clip

France-based indie poppers Isaac Delusion have been turning heads of late as word has spread of what they say is the world's first “ever-changing” video clip.

Created for their song Pandora's Box, the lead single from the innovative outfit's self-titled debut LP, and premiered by the Creators Project, the video construct draws on a database of 600 short stock-footage videos to randomly – yet specifically – splice and arrange footage to match the ups and downs of the track; that is, even though the random sequencing makes each refresh, in effect, a new experience, the program understands which points of the track call for more exciting visuals to match the aural atmosphere. It's really quite a stunning piece of technology.

The clips – created by Alizee Ayrault and Claire Dubosc's Studio Clee – draw on vintage stock footage courtesy of public-domain database the Prelinger Archives, and include a couple of well-known shots among their ranks. Keep an eye out for scenes from Alfred Hitchcock's North By Northwest for giggles.

The video tool is available on its own website, and each video created is able to be shared over social media before it is destroyed. Go forth and create, for as long as you can stand hearing the track over and over again while shots like these loop in the background.